David Helfand

Professor, Columbia University

"Surviving the Misinformation Age" (book talk)

We generate 2.5 quintillion bytes of information per day, or 250,000 pages for each of the 7.4 billion individuals on the planet -- every day. Much of it is junk. And in this, the 25th anniversary year of the first World Wide Webpage, the junk distribution network is free. The tsunami of misinformation abroad in the land threatens to drown both individual decision-making and the formation of rational public policy. I will explore the origin of the misinformation glut and illustrate the apps one must install in the pre-frontal cortex to survive in the Misinformation Age.

Amazon.com https://www.amazon.com/Survival-Guide-Misinformation-Age-Scientific/dp/0231168721